Our Story

our why

SCRUNCHIKO was founded in Sydney, Australia, by Katie McCarthy. Launched as a creative outlet to her full time career in Dentistry, she saw the need for functional and innovative hair accessories for women, particularly in the sporting scene. The idea of having her own business, was always an avenue that Katie wanted to explore, and it was after reading Samantha Brett’s “The Game Changer”, did she finally take the leap.

In early 2018, scrunchies were becoming the fashion accessory for the masses. It became apparent that when women were both on and off the sporting field, there wasn’t a functional scrunchie that kept hair off the face, and was made from high quality fabrics. Women were looking for scrunchies that could be worn many times, without breaking, or losing elasticity from high impact activity.

After much research into how to make the perfect hand-made scrunchie, that offered durability, and in a range of colours, Katie contacted Danni Davis, a Touch Football prodigy, both in Australia and Internationally to be the Ambassador of Scrunchiko. When she went to New Zealand, she requested a team scrunchie for the Australian kit, and it was this moment that Katie made her first team scrunchie order. After interest from social media, and a small collaboration with Danni before the inaugural NRL Women’s State of Origin, Scrunchiko became known as the trailblazer of team scrunchies. From this venture, Scrunchiko has evolved into celebrating and raising awareness of women in sport, while also integrating the social responsibility of Australians to pay homage to its Indigenous ancestors. This is Scrunchiko’s WHY project, and the reason we collaborate with like-minded females and brands that emulate the same passion. Scrunchiko’s values include self-confidence, exposure and independence, all of which are emulated by the women who wear our products.

SCRUNCHIKO is here to create real tangible change amongst the women’s sporting community, by giving that head to toe feeling of inclusiveness when tribes of women run out together to participate in their passion, from grass roots fields, to the international stage.

OUR MISSION STATEMENT

At Scrunchiko, our mission is to empower current and future female creators, leaders and athletes. We believe in using our brand as a platform for change, inspiring women to gain confidence, and reaching their full potential both on and off the field. 

Through our brand, we want you, our community, to live a life you love.

WHEN YOU WEAR SCRUNCHIKO, YOU ARE ENTERING INTO A COMMUNITY OF INSPIRED WOMEN WHO ARE MAKING A CHANGE FOR THE GREATER GOOD OF THE FEMALE EXISTENCE. WOMEN ARE STEPPING UP, SHOWING UP, AND TAKING CHARGE OF WHAT THEY DESERVE, AND SCRUNCHIKO IS MAKING A PLEDGE TO BE PART OF THE EVOLUTION OF THE 21ST CENTURY FEMALE.
— KATIE MCCARTHY, FOUNDER OF SCRUNCHIKO

COLLECTIONS

Scrunciko collections are made for ALL females, whether they are work, participating in physical activity, or leisure. They are designed with the concept in mind of the fast paced lifestyle for its growing community, while also providing products that are relevant to global fashion trends. The quality of fabrics and manufacture of products embodies the Scrunchiko philosophy of empowering women to project their confidence, and reach their full potential in every aspect of their lives.


AKTIV RANGE - functionality meets innovation, whilst offering on trend fabrics and colours for the empowered female to step up, and take charge of her active lifestyle. AKTIV is inspired by Women in sports, and constructed using high quality sports spandex and no-wire elastic. Celebrating the popularity and participation of women in sporting codes including, but not limited to Rugby League, Touch Football, Rugby Union, Crossfit, Netball, Athletics, Soccer and Tennis.


EUROPEAN SUMMER RANGE - a collaboration with Danielle Davis, Ambassador of Scrunchiko. Inspired by the carefree travel life, and Danni’s favourite European locations. The 100% linen collection is a practical, yet relaxed mix of nudes and basic colours to compliment the everyday lifestyle, whilst enjoying the simplicity of natural fibres in a high quality design.


LUXE VELVET RANGE - a combination of sophistication and effortless style, the LUXE collection celebrates modern femininity. From pretty pastels, to brilliant blues, LUXE is a collection that will stay relevant for more than one season

PROUD PARTNERS

Official Hair Accessory & Hair Jewellery Partner of NRL Touch Football Australia

Proud Partner of 
The Best

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